We craft brands centered around people with a blend of common sense and creativity.

Smudge is a Brand Design Studio.
We collaborate with entrepreneurs and leaders
to turn their visions into tomorrow's brands.

Our story

What we do

We’re gutsy and honest. Not a full-service agency,
just a damn good design team whose work
transforms brands for the better. Here’s what we excel at:

All services
Brand Strategy / Naming
Brand Messaging / Visual Identity
Packaging Design / Creative Direction
Petsy brand logo with a playful design featuring a dog, representing branding, naming, and brand strategy services by Smudge Design.Monogram logo for Hearble featuring a stylized 'H' with a green leaf accent, representing Smudge Design's brand messaging and visual identity services. A Label Design for Wise Monkey Indian Spiced Rum in a studio shot setup.
Stack of books titled 'Ecolibrium Value Proposition: Guidelines for Brand and Product Messaging,' showcasing Smudge Design's brand communication design services.UI Design for Smartsense decarbonization platform which showcases multiple widgets.Colorful and dynamic motion graphic artwork representing Smudge Design's animation and motion graphic services.
Brand Communication Design
Design For Web / Digital Design
Animated Videos / Films
Our works

Check out how we’ve worked our expertise
to transform brands from ordinary to extraordinary.
Here’s how we’ve helped them stand out and
shine like never before!

See all
Thumbnail for the Sri Krishna Sweets project, showcasing packaging and brand design for Mysurpa with elegant blue and gold elements, highlighting Smudge Design's project and portfolio section.
The Lotus Palace
Animated GIF thumbnail for the Ecolibrium project, showcasing a busy pedestrian walkway viewed through an Econetic shape against a purple background, highlighting Smudge design's project and portfolio section.
Sri Krishna Sweets
Thumbnail for the Herbale portfolio, featuring a stylized 'H' logo with a leaf element filled with natural foliage imagery, set against a blue background to symbolize growth and nature.
Travel-XS
Thumbnail for the Tamil Nadu Tourism Brand Identity project, depicting a traditional bull-taming scene with superimposed cultural iconography, highlighting Smudge design's project and portfolio section.
Herbale
Thumbnail for the Petsy project, featuring a red tote bag with a stylized pet logo in white, representing the playful and friendly branding of Petsy. This image highlights Smudge Design's creative approach to packaging and brand identity design, showcased in the project and portfolio section.
Tamil Nadu Tourism
Founders of Smudge Design, Charlie & Mukund, standing together in a green outdoor setting, one in a white t-shirt and the other in a black shirt.

We believe that creativity thrives when there's trust between leaders, entrepreneurs, and creatives.

By offering personal attention and senior expertise, we move beyond the impersonal touch of large agencies, collaborating with innovative clients and creatives who embrace new ideas and challenges.

Charlie & Mukund
Founders

Faces of Smudge

Diverse roles, one mission: creating impactful work.
Our team is our strength. Meet the talent behind it all.

Learn more about our team
Charlie, Co-Founder and Head of Design at Smudge Design, smiling in an outdoor setting, featured in the People and Team section.
Co-Founder, Creative Director

Charlie

Mukund, Co-Founder and Head of Operations at Smudge design, smiling in an outdoor setting, featured in the People and Team section.
Co-Founder, Chief Executive Director

Mukund

Vipin Nair, Creative Director at Smudge Design, smiling in an outdoor setting, featured in the People and Team section.
Creative Director

Vipin Nair

Studio Journal

Explore our Studio Journal for insights, updates,
and a peek into our creative world.

View all articles

A Journey Into Visual Storytelling

Madhavan Palanisamy delivered a thought-provoking talk on how photography allows him to interpret the strange beauty around us.

Attention Economy

Our modern economy revolves around the human attention span, and for many businesses, the trick is in identifying and capturing it.

CareerX Program

We love inspiring and nurturing the next generation of designers and marketers. ✨✨ We had 4 students from AISC Chennai Intern and discover their creative side with us.

Building Bonds and Boosting Creativity

At Smudge Design, we know the high demands of creative work and the essential need for recharging.

Let’s make something great together
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charlie@smudge.in
Smudge logo in stylized black text.

We are a Brand Design Studio. We collaborate with entrepreneurs and leaders to turn their visions into tomorrow's brands.

© 2008 - 2024 Smudge Design LLP