Branding / Design / Identity
Tanvi Shah is an award-winning Singer-Songwriter, and one of the music industry’s most sought after voices. The multi-talented artist is also actively involved in a number of humanitarian projects and designs gorgeous jewellery, a legacy from her gemmologist mother.
We were commissioned to create the signature branding that would be used across all of Tanvi’s undertakings.
In creating Tanvi’s signature brand, we wanted to extend the classic and refined aura that Tanvi herself exudes. Gold against white was the ideal way to do so. A signature monogram was designed using the letter ‘T’, which she could use across all her communication – from her stationery to her website, including her very own wax seal that (a little Smudge surprise!).