Design / Development / Packaging
One of Chennai’s most popular eco-friendly, business hotels, The Raintree offers its visitors the right balance of luxury, style, comfort and service. Select is the hotel’s loyalty member programme, which entitles holders to a multitude of perks and privileges.
Our job was to create the welcome kit that would be given to newly minted members of the programme.
An exclusive programme for elite people, we wanted the kit to represent just that! ‘No fuss, no muss’ was the thinking behind the design that was created. The kit’s various components were neatly packaged into a single box. A play with the brand’s vibrant colours and graphics, further enhanced by the use of print foil technique, effortlessly conveyed that the exclusivity of programme.