Advertising / Branding / Identity
Fashion pioneers since 1954, Pratap Sons has brought the latest trends in ethnic wear to the Jaipur’s fashion elite for three generations and counting. With two exclusive, sprawling showrooms, the company has certainly mastered the art of merging the traditional and contemporary, seamlessly.
The brief, to rebrand the company’s image in keeping with time times and trends.
We wanted to revamp the company’s image without losing out on the class and authenticity that patrons associate with it. The logo was given a new, contemporary avatar, and orange (for creativity & happiness) was chosen as the brand colour. Then, the website got the Smudge treatment, with a fresh, unfussy design and simple User Interface to better show off the gorgeous clothing. By the way, Smudge also does the photo shoots, outdoor & in-shop displays for Pratap Sons.