Concept / Design / Illustration / Packaging
A boutique hotel, The Park is well known for its contemporary sophistication, which seamlessly blends international style with local art and culture. Their Diwali celebrations include a sought-after selection of mouth-watering sweets.
Our brief, to design a Diwali Gift Hamper for their sweet creations.
In recreating the colourful celebration that is Diwali, while staying true to the Park’s signature modern outlook, we were inspired by Madhubani. An ancient Indian art form, it can be traced back to the Ramayana, ideal for our purpose. Incorporating vibrant colours, fine lines, floral designs and abstract figures (– with a Smudge twist of course!), the resulting gift hamper was the ideal complement to the sweet treats it contained.