Branding / Design / Identity
Parentcircle is a platform that connects parents and experts, as the former navigate through the complicated business of parenting their kids. It promotes holistic development of children through shared knowledge, experiences and support.
Smudge was asked to create their branding guidelines.
Parentcircle deals with myriad parenting situations and challenges. The information is curated from experts and parents and shared with all its subscribers. Therefore, simplicity was a key requirement in the branding system, which could be used across multiple media. We created a manual detailing how the branding could be extended across various platforms.