Design / Environmental graphics / Illustrations
The Oxford Bookstore chain offers its customers, young and old, the widest range of books. Designed as concept stores with an attached Cha bar, visitors can also unwind in the tranquil atmosphere with steaming cups of tea.
Our task, to create environmental graphics for the Oxford Bookstore in Raipur.
We tapped into our collective logophilia to create an interesting yet understated backdrop for the store. Its offerings, across categories, were showcased using pithy phrases, note-worthy quotes & favourite titles, with complementary graphics and a warm colour palette for further visual interest. Essentially creating a word-lover’s haven. The branding was replicated in stores across the country, much to our unbridled delight!