Advertising / Catalogue / Photography / Video
Mokshaa is a hot favourite among Chennai’s fashion forward crowd for its stunning designer clothing. Known for bringing in the latest trends, straight from the catwalks to fashion lovers in the city, the store offers premium wedding and party wear for women & men.
Smudge was asked to create the in-shop displays to showcase the store’s latest offerings.
In creating the displays, we wanted the stunning clothing to take centre stage, without any other elements detracting from them. Understated, moody backgrounds allowed each gorgeous piece (on its beautiful wearer) to be the sole focus, with just the logo to sum up. There was no need for much else – the pictures said all that needed saying. Smudge was also responsible for the photography of the pictures used in the displays.