Concept / Design / Packaging
The Raintree Hotels are award-winning hotels in the heart of Chennai, offering visitors plush accommodations and fine dining, the likes of which is matched by few others. Eco-friendly luxury is the mantra at The Raintree, and is integrated across all their offerings.
Our task was to create packaging for The Elements, a gift set of organic incense sticks (in four concept fragrances for the elements of fire, water, air and earth) for Diwali.
When we designed this special packaging, we sought to reaffirm the hotel’s green values as well as highlight the significance of the unusual incense sticks. ‘Clean’ was the running theme in the design – with the use of simple, representative graphics and colours. A succinct explanation of the box’s contents was all that was needed and it was complete.