Concept / Design / Illustration / Packaging
The Park Hotels are well known for their urbane elegance, and attract visitors from all over the world. Their yearly Diwali celebrations are known to be sophisticated, one-of-a-kind events among long-time patrons.
The challenge, to create a special Diwali gift hamper that would be gifted to The Park’s most valued customers.
We found inspiration in the much-loved epic – The Ramayana, and match box art. Combining the two, the gift hamper was designed to look like a large match box, with smaller match boxes inside. Every box’s cover depicted a scene from Lord Ram’s battle & victory over the demon-king Ravana, through vibrant illustrations with a decidedly contemporary flourish. Inside them, delectable sweet explosions!