Branding / Identity / Packaging
Essence of Earth’s myriad of skin & hair care products are formulated using all-natural ingredients sourced from the Himalayan foothills. Eco-friendliness, one of the brand’s core values, is also incorporated into the making of all its products.
Our job was to create packaging for Essence of Earth’s complete range of skin, hair, bath & body products.
We took the brand’s name to heart in designing its packaging, and wanted to convey their timeless, rustic and clean ideals. The lotus, for purity, was the perfect symbol for the brand. A minimalistic design using simple fonts and strong, earthy colours further echoed its core values. The final touches were delivered via the biodegradable materials used for the labels and packaging.