Concept / Design / Packaging
A descendant of the illustrious Cholayil family, Dr. Sidhan’s vision is to promote ayurvedic medicine as a definitive alternative to Allopathy through the company’s wide range of innovative and high quality formulations. Dr. Sidhan’s Herbal Formulations offers a wide range of safe and effective ayurvedic medicines & remedies for many common ailments.
We were tasked with designing a new look to rebrand the company’s entire range consistently yet effectively.
In our rebranding exercise, we looked to the products themselves. Simple illustrations were used effectively to identify the various offerings, while white and orange with a thin strip of green throughout the range brought in the element of consistency.