Sure, we can make your brand look pretty, but we’re not here to just be eye candy.

We design to make a real impact and deliver measurable results. We don’t believe in one-and-done projects—we’re in it for the long haul, building strong partnerships with our clients.

Based in Chennai, India, we’re a one-stop-shop for big ideas and a launchpad for brands that want to make a difference. If you’re ready to colour outside the lines, stand out in the crowd, and leave your mark, try us.

YEARS IN BUSINESS

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PROJECTS

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DESIGN CAPABALITIES

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EMPLOYEES

Join the team

The Smudge Code.

Always adding value

We don’t point fingers, we deliver results.

Squad goals

We’re a squad not a solo act.

Building relationship

We pay fairly and on time, and expect the same from our clients.

Learning on repeat

We’re always sharpening our swords.

All authentic

We don’t believe in half-baked ideas or burnt toast.

Accountable & consistent

We don’t point fingers, we deliver results.

What we Offer.

We help your brand stay relevant by

Creating Clarity

We help brands find their purpose, tell their story, and stand out in a crowded market.

Design Distinction

We create killer identities, communication strategies, and packaging that make brands pop like fireworks.

Building Control

We make sure brands are consistent across all platforms, so customers always know what to expect.

Are you ready to take action? View our full list of capabilities

How we work (& play).

Asking the right questions

We go beyond surface-level fixes by asking the right questions to unlock the underlying problems and craft unique, powerful solutions

Design made for you

We craft bespoke solutions that fit your bill (figuratively and literally)!

Partners in crime

Not just design partners—we’re in the business of creating unstoppable growth with our clients through impactful design

In-it for the long run

We are big believers of building trust and always having your back through consistent results.

Partner Testimonials.

Meet the team.

Mukund

Mukund

Co-founder,
Chief Executive Director

Charlie

Charlie

Co-founder,
Chief Creative Director

Vipin

Vipin

Creative Director

Reha

Rhea

Creative Director

Dhanya

Dhanya

Brand Consultant, London

Rajesh

Rajesh

Copy Consultant

Harshala

Harshala

Copywriter, Mumbai

Khushi

Khushi

Graphic Designer

Bergin

Bergin

Editor, Animator

Sanaa

Sanaa

Account Manager

Sundar

Sundar

Studio Production

Dimple

Dimple

Graphic Designer

Barathan

Barathan

Graphic Designer

Rehna

Rehna

Graphic Designer

Kaliappan

Kaliappan

Account Director

Jayanti

Jayanti

Accountant

Mani

Mani

Studio Assistant

Uma

Studio Assistant

Momo

Momo

Most Valuable Player

Careers.

Be a part of the team  kicked to create useful, beautiful things that improve the world we live in. Are you passionate about being one of the makers and doers?

FAQs.

We are a boutique design agency focusing on personalized turnkey solutions for our clients through collaboration. We offer a wide range of services and we control the end to end creative process till delivery.

Our Strategic and creative resources are our most valuable assets, we cannot afford to give them away for free. We also know from experience that the best work happens in a committed relationship, we therefore don't take part in free pitches. What we offer for free to potential clients is a strategic analysis and a creative debrief.

A design agency will simplify your life while helping your business grow and save you money over time by taking care of your brand relevance and communication. We love the challenge of creating unique solutions for our clients. Furthermore, we are happy to coordinate directly with printers, web hosting and domain companies, and other agencies – all so you can focus on the bigger picture of your business.

Design is a collaborative process – we try our best to understand what you are looking for, but we can’t read your mind! The more specific feedback you can give us, the more we can refine our designs to your requirements. If you "can’t put a finger" on why something isn’t working for you, talk to us! Communication is key, and the more we understand you, the better the product we can create for you.

Our services are never one-size-fits-all and so is our price. Please contact us to discuss your project requirements and we’d be happy to give you a ballpark.

We are not suppliers, we work as your partner and our work adds to your bottom line, so pay us on time and invest in us. (So, No we don't work on credit)

We work hard, but firm believers that long hours and weekend work are bad for business and work life balance. So please don't ask us too, Unless you are willing to pay for Extra Hours.

No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in Dollars and can be paid via bank transfer or credit card.